eBooks I: Business Models and Strategies, OReilly TOC

by spolanka

 The OReilly Tools of Change conference is underway in NYC, with many presentations and discussions about ebooks.  One that caught my eye was a panel discussion of eBook business models and strategies.  The presenters were:  Michael Smith (International Digital Publishing Forum), Kenneth Brooks (Cengage Learning),Leslie Hulse (HarperCollins Publishers), Cynthia Cleto (Springer Science+Business Media.  Cynthia Cleto was featured in the NSR audio interview in October, 2008.

The presentation demonstrates various drivers of ebook publishing, challenges, and patterns in user behavior that are driving the market to offer various business models.  It breaks down ebooks into the trade, higher ed, reference, and STM categories providing comparison charts on challenges, strategies, formats, etc.  I was happy to see catch phrases like - epub, DRM not necessary, and sales by the chapter, but unfortunately, they were not listed in each of the four categories.

eBooks II:  Formats, Standards, and Implementation, part two of the series on eBooks, discussed epub, but on the developer side of things.

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Original audio source