How to be a Twitter All-Star

by Ellyssa

If you’re new to the microblogging phenomena and you want to jump on the Twitter bandwagon, find some great tips in How to be a Twitter All-Star by Denise Zimmerman. This article passes on wisdom from Twitter stars who are effectively using the application for branding and audience engagement.

“For example, on Election Day, Flying Dog Brewery tweeted that if you buy something from the store and enter promo code “I Voted” you get 20 percent off. In exchange, Flying Dog saw a spike in store sales and directly traced those sales through the promo code. That success can be credited to a loyal and enthusiastic consumer base and promotions that reflect the spirit of the brand and trusted relationships.”