The 22 Step Social Media Marketing Plan

by Ellyssa

Peter Kim, Senior Partner at Dachis Corporation, puts together a framework of 22 social media toolswhich can be used for marketing and promotion in a post for Mashable. Included with each tool are impressive examples of brands utilizing them in their own marketing efforts. And if that still isn’t enough, you can check out his original list of hundreds of well-known companies along with links to all of their social media efforts. Here are his top five examples:

1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe, Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)