eMarketer has published statistics which reveal that 41.6% percent of Twitter users use the microblogging application to keep in touch with their friends. Other findings include:

• Secondarily, men were interested in finding news and women in updating their status.
• Users under age 35 were more interested in broadcasting their status than their senior counterparts.
• Older users were more likely to use the service for work-related purposes.
• More women interacted with friends, family and celebrities than men, but men were more likely to follow bloggers.