Wednesday, April 16, 2008

Revenge of the Experts

Revenge of the Experts

Newsweek discusses the return of the pro in their article Revenge of the Experts which postulates that the time of the amateur on the Web is coming to a close.

“In short, the expert is back. The revival comes amid mounting demand for a more reliable, bankable Web. “People are beginning to recognize that the world is too dangerous a place for faulty information,” says Charlotte Beal, a consumer strategist for the Minneapolis-based research firm Iconoculture. Beal adds that choice fatigue and fear of bad advice are creating a “perfect storm of demand for expert information.”"

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